Privacy Policy

Updated 9/29/2021


We take you and your child’s privacy extremely seriously. To help you understand how Now Performance protects all data, we’ve broken down our privacy policy into something we feel you can (and hopefully will) actually read. 


What exactly do we collect and why?

You and your child's individual information, whether derived from the watch or mobile app, will not be sold, exchanged, or transferred for any reason.

Information is collected for the sole purpose of helping your child with activities and youth programming. 

The data collected from the watch and app allows us to improve the accuracy of our platform (NP Points) as well as helps programming partners with insights via non-individualized summaries so they can continue to improve on their offerings.

We collect data from the watch that includes:

  • Steps, points, accelerometry, heart rate, utilization, and more
    • This information is used to improve and maintain our gamification platform NP Points with insights, activities, points, and more. 
    • This is also used to help our programing partners (via summaries) improve their activity offerings.

We collect data from the app that includes:

  • Information entered such as height, weight, gender, and age
    • This is used to accurately define activities, points, and more. 
    • This is also used for insights into activity with our programing partners (via summaries).
  • When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address or phone number.
    • This is used communicate with you for privacy policy consent / updates, rewards earned, to process transactions, validate your authenticity, and communicate additionally as needed.
  • We also collect information from the app when you fill out a forms and surveys.
    • Survey questions help us more accurately understand how to motivate youth and improve our platform.
    • With your consent, we may share the responses anonymously / non-individualized with our partners.
  • With your consent, we may share certain information if needed for the express purpose of delivering product or services.

We do not collect any PHI (Personal Health Information).


How do we protect your information?

All data, data transfers, and passwords are encrypted. Our process exceeds GDPR / CCPA / COPPA compliances and we maintain the strictest standards for privacy. 


How do we share summary information with programming partners?

No individual information is EVER shared.

We do share utilization, activity, and other SUMMARY information with our partners (GENYOUth, schools, and programing partners). When doing so, the information is decoupled from the individual and shared in averages and summary formats.


Your consent

When you sign up for the NP Points app we will ask you if you agree with the data collection and privacy policy noted here. We follow the email plus method noted in COPPA.

Consent is required for the collection and use of any information. You can modify / revoke your consent at any time under settings in the mobile app. 


Parental rights

We will not collect more information than is reasonably necessary to participate in NP Points app program.

You have the ability to review your child's data collected, direct us to delete it, and refuse to allow any further collection or use of the child’s information. To do this please send an email to nik(at) with your request.


Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information

We use cookies to compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.


Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.


Online tracking

Because we do not track our users over time and across third-party websites, we do not respond to browser do-not-track signals.


Right to opt-out

We DO NOT sell your individual data. Period. Therefore, we do not have a opt out function.


Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. These sites have been reviewed by us and screened prior to placement, but we do not maintain control of them. Therefore, we have no responsibility or liability for the activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Parent / Guardian APP note

All mobile APP downloads must be done by a parent or guardian of the youth wearing the watch. 

By agreeing to this privacy policy, you are confirming that you are over the age of 18 AND the parent / guardian of the youth.



If any of this privacy policy changes, we are required to notify you.