Privacy Policy

Updated 6/20/2022


The safety and security of you and your child’s privacy and data is our number one priority.

To help you understand how Now Performance protects all data, we’ve broken down our privacy policy by sections for your ease of read. We encourage you to read through this important document.


What exactly do we collect and why?

You and your child's individual information will not be sold, exchanged, or transferred for any reason.

Information is collected for the sole purpose of helping your child with activities and programming. 

The data collected allows us to improve the accuracy of our platform as well as helps programming partners with insights via summaries so they can continue to improve on their offerings.

We collect data that includes:

  • Steps, duration of physical activity, accelerometry (the measure of acceleration), heart rate, and units of energy expenditure (kCal).  
    • This information is used to improve and maintain our gamification platform NP Points with insights, activities, points, and other features of the platform. 
    • This is also used to help our programing partners (via summaries) improve their activity offerings.
  • Height, weight, gender, age, and school / group.
    • This is used to accurately define activities, points, rewards, and other relevant offerings. 
    • School / group is used for "team" challenges
    • This is also used for insights into activity with our programing partners (via summaries).
  • When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, or phone number.
    • This is used to communicate with you for privacy policy consent / updates, rewards earned, to process transactions, validate your authenticity, and communicate additionally as needed.
  • We also collect information when you fill out forms and surveys.
    • Survey questions help us more accurately understand how to motivate youth and improve our platform.
    • With your consent, we may share anonymous / non-individualized responses with our partners.
  • With your consent, we may share certain information if needed for the express purpose of delivering product or services.

We do not collect any PHI (Personal Health Information).


How do we protect your information?

All data, data transfers, and passwords are encrypted. No individual data ever leaves the platform. Our process exceeds GDPR / CCPA / COPPA compliance requirements in order to maintain the strictest standards for privacy. 


How do we share summary information with programming partners?

No individual information is EVER shared.

We do share ANONYMOUS SUMMARY information with our partners (GENYOUth, schools, and programing partners). When doing so, the information is decoupled from the individual and shared in averages and summary formats.


Your consent

When you sign up for the application we will ask you if you agree with the data collection and privacy policy here. We follow the email plus method noted in COPPA.

Consent is required for the collection and use of any information. You can modify / revoke your consent at any time under settings in the mobile app. 


Parental rights

We will not collect more information than is reasonably necessary to participate in the program.

You can review your child's data collected, direct us to delete it, and refuse to allow any further collection or use of the child’s information. To do this please send an email to nik(at) with your request.


Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. All information disclosed to outside parties is described above in the section titled “How do we share summary information with programming partners.”


Online tracking

Because we do not track our users over time and across third-party websites, we do not respond to browser do-not-track signals.


Right to opt-out

We DO NOT sell your individual data. Period. Therefore, we do not have a opt out function with respect to your individual data. You may opt out of participation with Now Performance at any time.


Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third-party sites have separate and independent privacy policies. These sites have been reviewed by us and screened prior to placement, but we do not maintain control of them. Therefore, we have no responsibility or liability for the activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Parent / Guardian APP note

All mobile APP downloads must be done by a parent or guardian of the youth wearing the watch. 

By agreeing to this privacy policy, you are confirming that you are over the age of 18 AND the parent / guardian of the youth.



If any of this privacy policy changes, we are required to notify you. 



By agreeing to this Privacy Policy you also agree to our Terms and Conditions as stated here: